Go backBachelor of Business (Marketing)
The Bachelor of Business (Marketing) gives you the skills to build, manage and grow brands across industries. You’ll learn the fundamentals of business while developing a strong specialisation in marketing.
About the Bachelor of Business (Marketing)
This three-year undergraduate degree combines core business principles with specialist marketing knowledge. You will explore how organisations engage audiences, design products and communicate value across both traditional and digital platforms.
Accredited under the Australian Qualifications Framework (AQF Level 7), this programme blends academic understanding with practical experience. Graduates are prepared for professional roles in marketing, advertising, sales or business development, and can continue into postgraduate study for further specialisation.
What you’ll study
Year 1 Modules
BBMM103 Management Principles
Covers the four major management functions (planning, organising, leading and controlling) and introduces students to various management models and frameworks.
BBMK201 Marketing Principles
Introduces the basic principles and practices of marketing in an Australian context, covering marketing theories, planning and strategy, market research, consumer behaviour, segmentation, targeting and positioning, and the expanded marketing mix.
BBAC101 or BBAC100 Accounting Principles or Finance Fundamentals
Accounting Principles covers accounting concepts and financial report preparation using Xero. Finance Fundamentals covers foundations of financial management, including the Australian financial system, risk and return, and financial instruments.
BBAC201 Business Statistics
Examines statistical techniques for business decision-making including data collection, organisation, summarisation, presentation, and interpretation.
BBAC202 Economic Principles
Introduces micro and macroeconomic principles, demand and supply, elasticity, market structures, government policy impacts, and their application to business decisions.
BBAL201 Business Law
Covers the Australian legal system, torts, contract law, agency law, and key legal considerations and risk management for businesses.
Electives (Year 1): Two elective units comprising two x 100/200/300/400 coded electives.
Year 2 Modules
BBMK302 Market Research
Explores research design and methods of collecting primary and secondary data. Students apply skills using SPSS to construct questionnaires, prepare market research proposals, analyse data, and present findings.
Prerequisite: BBMK201
BBMK402 Consumer Behaviour
Examines the psychology of the individual consumer — perception, motivation, learning, personality, values — plus external factors including social media, group influences, lifestyle, and cultural factors affecting purchasing behaviour.
Prerequisites: 2 x 100–200 code units
BBMK303 Digital Marketing and Social Media
Analyses how digital technologies transform marketing — internet, social media, and portable devices — and examines strategic outcomes of social media marketing.
Prerequisites: 2 x 100–200 code units
BBMM305 Business, Society and Ethics
Develops knowledge of ethics, corporate governance, and legal mechanisms for business environments. Builds critical analysis and decision-making to identify and resolve professional and ethical issues.
Prerequisites: 4 x 100–200 code units
Electives (Year 2): Four elective units — two x 100/200/300/400 coded, and two x 300/400 coded.
Year 3 Modules
BBMK501 Market Planning and Strategy
Students learn techniques for collecting, organising, summarising, analysing, interpreting and presenting data for effective business decision-making.
Prerequisites: BBMK201 and 2 x 300–400 code units
BBMK502 International Marketing
Focuses on management and marketing skills required to market domestic products in world markets. Students analyse and evaluate overseas markets considering cultural, economic, political, legal and trade issues.
Prerequisites: BBMK201 and 2 x 300–400 code units
BBMK601 Services Marketing
Provides understanding of theoretical and practical approaches to services marketing, examining specific marketing mix strategies, relationship management, service quality, customer satisfaction and loyalty.
Prerequisites: BBMK201 and 2 x 300–400 code units
BBMK503 Communication in Marketing
Develops knowledge and skills in Integrated Marketing Communications (IMC), examining advertising and promotional tools across multiple media to develop unified campaign strategies.
Prerequisites: BBMK201 and BBMK303
Electives (Year 3): Two elective units comprising two x 500 or 600 coded electives.
Entry requirements
Completion of Year 12 or equivalent with a minimum ATAR of 50, or an equivalent qualification.
English language requirements
IELTS (Academic) 6.0 or equivalent.
Advanced standing
Students may be able to shorten the length of this course through qualifications obtained from other formal studies. AQF qualifications and Statements of Attainment issued by other registered training organisations and education providers may be recognised by BPP Institute. You must be over 18 years old at enrolment to qualify.
What can I do after this BBM course?
Graduates qualify for marketing and/or business-oriented roles within internationally or domestically focused organisations. The program enables progression to postgraduate qualifications in Australia and internationally.
Course structure
Across three years, your study journey moves from broad business foundations into advanced, specialised marketing.
Year 1
Modules
BBMM103 Management Principles
This unit will focus on the four major management functions (planning, organising, leading and controlling) across an organisation as well as introducing students to various management models and frameworks. The unit will assist students in determining the effectiveness of management models and how these relate to the overall effectiveness of the organisation.
Year 2
Modules
BBMK302 Market Research
Market research involves gathering information about consumers and the market with the aim of identifying potential marketing opportunities for an organisation. This research data is then analysed and used to formulate a strategy to market a product or service. This unit explores the research design process and objectives and the various methods of collecting primary and secondary data. The tools and techniques of data analysis are studied, including Qualitative and Quantitative methods. Students apply their skills and understanding by employing instruments to collect data, analyse data and present research findings.
Prerequisite: BBMK201
Year 3
Modules
BBMK501 Market Planning and Strategy
Business is complex and requires effective management to succeed. Managing complexity requires many skills. There are more competitors, more places to sell products and more places to locate workers. As a consequence, effective decision making is more crucial than ever before. In this unit students learn techniques for collecting, organising, summarising, analysing, interpreting and presenting data.
Prerequisites: BBMK201 and 2 x 300–400 code units
Electives
First year – two elective units comprising:
- two x 100, 200, 300 or 400 coded electives.
Second year – four elective units comprising:
- two x 100, 200, 300 or 400 coded electives, and
- two x 300 or 400 coded electives.
Third year – two elective units comprising:
- two x 500 or 600 coded electives.
How you’ll study
Your learning experience combines lectures, tutorials, and workshops with hands-on projects and group assignments, providing a well-rounded approach to learning. Expect to:
- Work on real-world marketing campaigns
- Use business software tools for analytics and planning
- Engage with guest lecturers from industry
Types of assessment
Assessment is designed to test both your knowledge and your ability to apply it. Methods include:
- Individual and group assignments
- Presentations and projects
- Exams and quizzes
- Case studies and research reports
Learning support
From your first week, you will have access to a full range of support, including academic skills workshops, career coaching and wellbeing services. Our staff are here to help you balance study, work and life successfully.
International students can also access orientation sessions, English language assistance and ongoing study support.
Dates and locations
Why study at BPP Institute?
Fees
Flexible payment options and instalment plans are available.
Studying as an international student
BPP Institute welcomes students from around the world into an inclusive, supportive learning community.
Our international student services team assists with visa applications, accommodation, orientation and cultural support to help you adjust to life in Australia.
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